Overview
Modura is a new eCommerce clothing brand designed for trendy men and women between 18 and 25 years old. These individuals are early in their careers and are looking for an affordable solution for business casual clothing to wear to their jobs in urban areas. They are fashion-forward and conscious of trends.
The challenge
Create a brand identity by developing a logo, style tile, and three website screens on mobile.
My Role: UI Designer
Timeline: 3 hrs (Student Project)
Tools Used: Figma
Timeline: 3 hrs (Student Project)
Tools Used: Figma
Design
I came up with brand core value adjectives and then sketched out logos. After sketching n number of options, I finalized a modern, chic, and memorable logo.
Style tile
After designing the logo, I further designed icons and decided on the typography and the color palette. I first created a mood board that helped me finalize the color palette. I wanted to color palette to be bright, youthful yet sophisticated, and modern.
Sketches
I did quick sketching to understand the flow and the layout of the three screens. I designed the screens keeping in mind the brand value and the current trends.
Hi-fidelity wireframes
